Monthly Archives: March 2011

Tracking Publicity Success & Effectiveness: Twitter

Posted in: Public Relations | at 7:13 pm , by Jennifer L. Burkett

How many followers do you have? Who do you follow? What do you tweet? How do brands measure the interactions they make with consumers on Twitter? Whether it’s sharing information with brand advocates or responding to consumer complaints, these interactions can be tracked to determine share of voice and influence in...

What Can I Say? I’m a Word Nerd.

Posted in: AP Style, Public Relations | at 8:59 pm , by Jennifer L. Burkett

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The Associated Press releases its new Stylebook each spring and the 2011 edition arrives in May. Writing and communicating in AP Style to the media tells journalists that you speak their language and belong in their world. From explaining proper press release datelines and appropriate abbreviations and punctuation, to instruction about correct...

There is a season—turn, turn, turn

Posted in: JLB PR | at 8:18 pm , by Jennifer L. Burkett

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Finally! It’s the first day of spring and the sun is shining—and it’s after 6:30 p.m. Like most Chicagoans, this blogger is all wintered-out. To celebrate the new season, today I kicked off spring cleaning and reorganized my closet. There is something therapeutic about cleaning out and loading up bags to donate...